Sharon A. Davison, Ph.D.


Author and Entrepreneur

Sharon A. Davison, Ph.D. is a talented entrepreneur with a passion for business. She began her career designing innovative solutions in the field of human-computer interaction and usability. Sharon added strategic marketing, program management and communication to her toolbox and parlayed her expertise into building her own multimillion-dollar business, which she later sold for a substantial profit.

Sharon A. Davison, Ph.D.

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Sharon is an educator as well as a business owner and she has taught graduate level courses at the University of Seattle as an adjunct professor. She also delivers speeches and consults with business owners to guide them through the growth of their businesses.

Sharon has a Bachelor of Science in psychology and sociology, as well as a Master of Arts in experimental psychology. She also has a Ph.D. in experimental psychology with a concentration in human-computer interaction.

“I watch people and observe them,” Sharon explains. “I study how and why they interact with each other, how they use products, and what they do with technology.”

While not everyone is cut out to be an entrepreneur, everyone—both women and men—can benefit from the mindset and tactics that make a business owner successful.  A certain amount of self-confidence is crucial, which stems from taking—or creates the ability to take—risks.

Successful entrepreneurs proceed in spite of fears, not because they don’t have them.  We’re all human and no one of us is immune from doubt.  Those of us who take risks proceed anyway.

Being a leader - There is no magic formula to what makes a great leader. See what resonates with you.

From Ideas to Reality – Not all ideas are great but when things go right it is like striking gold.

It Takes a Team – You can’t do everything alone. Nor should you.

Inevitable Mistakes – Mistakes—we all make them, whether we’re business owners, executives or seasoned employees. It is what you do after that matters.

Those You Trust - Trust is the most valuable characteristic you can ask of others. Once you lose it is hard to get back.

Money Matters - No matter what role you play in an organization, you will inevitably end up having to deal with money.  Learn how to deal with it.

Marketing and Self-Promotion - The best advertisement and marketing is from former customers. 

Managing Growth - Taking action is what you do when the opportunity presents itself. Be ready to grow and expand.

Looking and Feeling the Part – Always put your best face forward and act the part. It will help you succeed.

Flexibility is Key - Whether you run a business or work in a corporate environment, embracing flexibility is going to make all the difference. 

Creativity and Positive Thinking - Being ready to fail at times is what prepares us for success.  Stay positive and find creative ways to stand out.

Going Above and Beyond - There’s always more you can do.  Calculate advantages and disadvantages, and then make your decisions.

Implementing an Exit Plan - Plan your exit from day one.  This is the smart way to start, build and sell a business. 

Winning and Losing - Success is measured different ways.  There’s money, of course, and there’s also health, happiness and relationships.  Choose what is important to you.

What other readers are saying:

“Sharon Davison rivets audiences with her stories of the good, the bad, and the funny from her lifetime of business experiences—and now they are available in print!  You Go Girl is a valuable, fast, and entertaining read that reminds us what it takes to be successful.  Davison tells us that even when the going gets tough, it’s still worth doing.”—Gayna Williams, Founder, If She Can I Can 

“Sharon Davison’s insight on winning and adjusting to the world of entrepreneurship is extremely well communicated. A fun and reflective book for all.” —Chiatra Vedullapalli, Co-Founder at Meylah and Women In Cloud

“I loved it. It's genuine, to the point, and talks about real experiences.”—Mike Richardson, Entrepreneur

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